Hongfei Li is an assistant professor from the Department of Decision Sciences and Managerial Economics (DSME) at the School of Business, Chinese University of Hong Kong (CUHK). Before joining CUHK, he received his Ph.D. from the School of Business at the University of Connecticut and his B.S. and M.S. from Renmin University of China in Beijing.

His current research focuses on three main streams:

• Business analytics in emerging online platforms
• Applications of artificial intelligence and machine Learning
• Statistical methodology

He has one publication at ACM Transaction in MIS. He has two papers under revision for the second-round review at Information Systems Research and one paper under revision for the second-round review at Marketing Science. He also has one paper under reject and resubmit at Organization Science. During his Ph.D. career, he has taught two courses: operations management (OPIM 3104) and business information systems (OPIM 3103). He is interested in teaching technical courses related to mathematics, statistics, econometrics, and computer language in business application, such as business analytics, web analytics, data science, machine learning, business statistics, econometrics, and database systems.