Presentations

The perceived risk of professional services (e.g., education and surgeries) is typically much higher than that of commodity goods, due …

Online diaries are series of posts generated by consumers in chronological order to record their post-consumption experience over time. …

Cosmetic surgery is a type of highly risky service and consumers usually suffer from an unsatisfying consequence after taking surgery. …

Researchers have studied reciprocity as a motivation for users to share knowledge online. In this study, we focus on two different …

The perceived risk of professional services (e.g., education and surgeries) is typically much higher than that of commodity goods, due …

Online diaries, series of posts generated by consumers in chronological order to record their post-consumption experience over time, …

In today’s economy, nearly all products and services generate WOM communication on social media. However, at least three challenges …

Recently, as eWOM expands into the medical service area, such as cosmetic surgery, new advances have been developed to accommodate to …

Online communities that curate knowledge critically depend on high-quality contributions from anonymous expert users. Understanding …

Credence goods are defined as products whose quality is difficult to evaluate. While online reviews have found to be effective in …